Using web traffic for business purposes
- 1. Do you have a lot of traffic on a regular business to your website, but those visitors seem to be useless for your business goals? If yes, we have a solution for you and it is called conversion rate optimization. This procedure lets you enlarge the number of the visitors to your page, who actually perform conversion or make the thing you want them to make in your call to action phrase. Because after all, getting traffic isn’t as important as getting traffic that actually works for your business goals. To achieve these goals and to provide you conversion we implement specially tailored tools that provide measurement of results in every single manner of your page traffic. In other words, we will use the traffic you have achieved to make it profitable for your business.
- 2. For this purpose we on mandatory, test your campaign and all of its aspects as testing represents one of the top significant actions for the conversion rate optimization. Testing shows if some marketing approach is ok especially for your business as not all marketing tools are successful for all businesses. Our company uses refined and well-balanced structures to track the best approaches in marketing for you by using analytics, insights, KPI’s as well as experiments with various layouts and methods. Conversion rate optimization is a never ending process and it is subject to permanent improvement with a devotion to maximizing the value of every visit your page gets.
Optimizing conversion rate step by step
Analysis of the data
Here we mean detailed analysis of the entire historical consumer data aiming to search patterns and tendencies. The professionals from our team determine the tactics that are going to be suitable for you, as well as those that aren’t going to be suitable. In the end, we make a comparison between a tactic that leads to conversion and one that doesn’t.
Call To Actions
This is the button, the link or any other type of digital element in your website that implements what you want your consumer to do or in other words, the action that leads to conversion. On mandatory, we include such call to actions in your pages and you already have such, we check out if they are suitable for your business goals.
Conversion Funneling
When we are talking about the conversion funnel we mean the initial pathway the consumer takes in order to execute a conversion. Note that users usually do not convert finely in case the checkout process is long-lasting – for instance, when there is too much data to type in or there is information they don’t want to disclose. In other words, the conversion funnel is better to be as short as possible.
Split Testing
Here we mean to make a test of a single page or part of it in a comparison to other alternative for it. For this purpose we measure all of the page elements regarding its efficiency and by comparing with one another. We keep on going to split testing your page till statistical satisfying result is reached.
Multivariate Testing
Here we perform testing on multiple alternatives of various elements in different mixes to evaluate the best performing elements and mixes. Our multivariate landing test are possible to perform tests on many variations of the pictures, copywriting and calls to action that are implemented on the website aiming to see those that perform in the best way.
KPI Accountability
By KPI we mean Key performance Indicator or this is the so called metric we implement in order to evaluate your performance against your company’s objectives. What we do is to consider elements such as visits, pageviews, revenue, bounce rate, conversion rate to evaluate a course of specific action.
Hypothesis Generation
The hypothesis generation is a detailed test that goes a long way in keeping you on the right track and providing you the guarantee that your company uses the right marketing experiments that generate lifts in incomes. By using our previous experience we are possible to make fine assumptions to start the test till we do not need assumptions anymore and realize what exactly is going to work in the best way for your page.
Testimonials
By all means, one of the most efficient methods for conversion rate improvement in a website is giving your users a guarantee that your company is active and that the customers you have already served are satisfied with your work. You can try various ways to incorporate testimonials and social widgets to elevate your reputation in the audience’s opinion.
Responsive Development
The more responsive your website is, the more successful your business will become. Know that in case your page does not load well nor has compatibility issues the low conversion rate cannot be avoided. We are experts in optimizing websites for compatibility for all types of devices, including the newest mobile device models.
Copywriting
Conversion rate truly depends on the good content in your page which is why it should be useful, interesting, relevant and valuable to customers from your target list. If necessary, we can make corrections in your content of the page and then run some tests of these changes against historical data. In the end, we compare the results before and after the changes to see what is best for you.
Site Speed
The loading speed of your website can make or break a conversion rate, no doubt. If the page is slow the customers will doubt in it which is why the page will eventually become not visited at all or your business goals are going to fail.
Constant Improvement
Please, try not forget that any – even the best one - conversion rate campaign needs optimization and this optimizing process should never stop. The improvement on a regular basis maximizes the value of every visit your page gets. The longer we perform tests, the more conversion growth you can get.