Offer the quality they need
- 1. A landing page is a specially tailored page from your website that is focused to target concrete interests, topics and keywords. There is a possibility to link the landing page with your corporate business page, but you can keep it separated, too. On the other side, the landing page might be located on the same server of your official page, including running on the same domain, too, but meanwhile, it might have nothing to do with your official page. All landing pages need standard optimization for good conversion rate. We offer this service realizing that it is a very often case to see the landing page of a company to be actually the least optimized marketing tool it uses.
- 2. Our professional team that focuses specifically on landing page optimization focuses on a concrete offer, subject or a deal with a temporary manner to build up a good conversion rate. It is not necessary to optimize the landing page in a way to put it within the first pages of the search engine results. Yet, the landing page is a significant part of your website core and it does deserve some attention and investment, too. However, the ranking of the landing page does not refer to its ability to convert. No matter what the position a landing page takes in the search engine results, its main purpose remains the conversion. Speaking of all of these, here is where we need to guarantee you that we can provide you landing page that is both: search engine optimized and conversion rate optimized, too.
Optimizing the landing page – service steps we perform
Analysis of the data
Here we mean detailed analysis of the entire historical consumer data aiming to search patterns and tendencies. The professionals from our team determine the tactics that are going to be suitable for you, as well as those that aren’t going to be suitable. In the end, we make a comparison between a tactic that leads to conversion and one that doesn’t.
Call to actions
When we are talking about call to actions, we mean the button, the link or any other type of digital element in your website that provokes the customer to do what you want him or her to do. This action is actually the core, the concrete action for conversion to be performed. It is very important for us to include such call to actions in your website and see which type of them is going to suit your needs at most.
Conversion funneling
In short, the conversion funnel is the first basic pathway the customer takes when executing a conversion. Please, be aware that visitors usually do not convert as well as you want them to. It generally happens when the checkout process is too long or complex to be performed – for example, when there is too much data to type in or there is information they don’t want to disclose. Make sure the conversion funnel you have on your page is short and simple enough not to repulse the customers.
Split testing
Split testing is a test of a single page or part of it in a comparison to other alternative that can replace it. The test we run aims to measure all of the page elements regarding its effectiveness. In the end we compare this effectiveness taken from each of the alternatives. We keep on going to split testing your page till statistical satisfying result is reached.
Multivariate Testing
The multivariate testing is a testing procedure focused on multiple versions of different elements in different mixes. The main purpose here is to evaluate the best performing elements and mixes. Our multivariate landing testers are possible to perform tests on many variations of the pictures, copywriting and calls to action that are implemented on the website aiming to see those that perform in the best way.
KPI Accountability
Key performance Indicator, also known by the name of KPI, represents the metric we introduce in the sake of evaluation of your performance against your company’s objectives. Here we take under considerations things like visits, pageviews, revenue, bounce rate, conversion rate to evaluate a course of specific action.
Hypothesis Generation
Here we mean one very important detailed test that goes a long way in keeping you on the right track and providing you the guarantee that your company uses the right marketing experiments that generate lifts in incomes. For this job we use our previous experience. It helps us to make the right assumptions to start the test till we do not need assumptions anymore. In the end, we consider what version is the best and most suitable one specially for your page.
Testimonials
There is nothing better for conversion rate improvement than some testimonials, no doubt. Testimonials in a page show the audience that your business is alive. But the most important thing they show is the opinion that other customers hide for you. Testimonials are the feedback your previous customers leave for your services and they can be incorporated in various interesting methods, including with social media.
Responsive Development
When your website is responsive enough, it is also successful and potential to bring you incomes, no doubt. You need to remember that if the page does not load well nor has compatibility issues the low conversion rate cannot be avoided. We are experts in optimizing websites for compatibility for all types of devices, including the newest mobile device models.
Copywriting
The conversion rate is always satisfying for the business, when the content in the page is satisfying to the audience. The audience you have targeted is the judge in this case and you need to predict what it wants to see and read. In other words, try to make your content as relevant and useful as possible. We are here to help you with hints, as well as with complete corrections in your content. Yet, we don’t only change the content and you leave you like that. We on mandatory compare the conversion before and after our modifications. Site Speed The loading speed of any page can make or breakthrough in the conversion rate, but it can also fail you down at once. When a customer enters a page that loads too slowly, he or she might never come back to it.
Constant Improvement
As a conclusion, we need to say that conversion rate optimization is not a single action, but a permanent process you need to devote to. When you rely on the improvement on a regular basis you guarantee your campaign traffic, leads and incomes. For this purpose, if you rely on us for your conversion rate optimization, we promise to run tests for you regularly and see what works best for you in every single moment.